Wicked For Good Poster (Source: Instagram @wickedmovie)
Warta Kema – Jakarta turned green as Wicked: For Good officially returned to the big screen and launched a series of major promotional collaborations with popular brands such as Care Bears, Closeup, Funko Pop, and many more. The film’s comeback has created excitement among longtime fans and new audiences, especially after years of anticipation for its theatrical release. “I’m in London next week and I am so excited! I see wicked again in one week!! round 11 for me🥰🥰” said @arianafanoffic on X.
Wicked: For Good is a film adaptation inspired by the world-famous Broadway musical Wicked, which tells the untold story of the witches of Oz—Elphaba, the misunderstood green-skinned girl, and Glinda, the glamorous and cheerful witch. The musical is known for its emotionally charged storyline, powerful songs, and strong themes about friendship, courage, and self-discovery. Now, with its return to cinemas, the movie aims to bring those themes to a wider audience through modern visuals and storytelling.
Wicked x Care Bears (Source: Instagram @carebears)
To promote the film, Universal Pictures collaborated with several global and nostalgic brands. One of the biggest collaborations is with Care Bears, featuring limited-edition plush toys inspired by the film’s characters and color palettes. Meanwhile, Closeup released a special edition product that highlights themes of confidence and self-expression, aligning perfectly with the film’s message. In addition, Funko Pop announced a collectible series featuring Elphaba, Glinda, and other beloved characters, which quickly gained attention from fans and collectors.
As part of the film’s promotional activities in Jakarta, Plaza Senayan opened aWicked themed installation at its Fountain Area. The installation brings the magical atmosphere of the film to the mall through green-themed decorations, christmas lights, and photo spots inspired by the world of Wicked. Visitors can walk through the display, take pictures with elements resembling the Emerald City, and enjoy the overall festive setup. According to Plaza Senayan’s event announcement on their Instagram account, the installation is open to the public throughout the holiday season. The display aims to introduce the film’s visual world to Indonesian audiences in a fun and accessible way.
Overall, the return of Wicked: For Good combines entertainment, nostalgia, and modern marketing strategies. Through brand collaborations and the exhibition, the film successfully reaches audiences of all ages. The promotional activities also show how the story of Wicked continues to inspire people with its themes of friendship, acceptance, and staying true to oneself. With its strong fanbase and creative marketing approach, Wicked: For Good proves that the magic of Oz can still shine brightly in today’s entertainment world.
Reporter: Desra Al Alifa
Editor: Andrea Hillary Gusandi, Syafina Ristia Putri