Katseye posing for Gap’s Fall Denim Collection (Source/@eyekonsworld on X)
Warta Kema – On Tuesday (19/08), Gap, one of America’s clothing brands, released an advertisement featuring Katseye to promote “Better in Denim”, their 2025 fall denim collection. This advertisement has caught the attention of many fans across social media.
Set to be released on August 20, Gap drops the fall denim collection campaign featuring a global girl group, KATSEYE—Daniela, Lara, Manon, Megan, Sophia, and Yoonchae. The campaign features each member styled in denim from head to toe, showcasing their unique personalities through their attire. This caught EYEKONS, KATSEYE’s Fandom, attention for each of the members’ personal style in the campaign and their iconic dance moves.
They present an iconic 2000s style by reintroducing low-rise jeans and combining them with modern dance moves choreographed by Robbie Blue. This campaign also featured the song “Milkshake” by Kelis, which was released in 2003.
The video of the campaign was posted on Gap’s official YouTube channel on Tuesday (19/08). Within two weeks of its upload, it has gained 12 million views, with more than 739,000 likes. EYEKONS show their support and enthusiasm towards this collaboration. One of the fans on X showed their enthusiasm towards this collaboration.
“OH MY GOD GAP X KATSEYE IS ICONIC,” as stated by @hanbinero on X.
One of the fans expressed their enthusiasm towards the collab. (Source/@hanbinero on X)
Additionally, the dance featured in the campaign has become an ongoing trend on various platforms, particularly TikTok. Many fans have been posting videos of dance covers, which are known as the ‘Milkshake’ dance cover. Those videos demonstrate how much people loved this year’s Gap X KATSEYE collaboration.
Even fans and the original choreographer of the dance, Robbie Blue, posted a dance tutorial for those who want to make a dance cover. Not only fans who are excited to join the trend, but also other idols, namely Keeho and Jongseob from P1harmony, Yunjin from Le Sserafim, and even Sophia’s parents, are hopping on this trend.
An Instagram post of a Gap advertisement featuring Lara Raj. (Source/@__megharao on Instagram)
Alongside the ongoing trend on social media, this campaign has allowed showing representation in mainstream media. As posted on Instagram, Megha Rao (@__megharao) posted a striking image of Indian-American KATSEYE member Lara Raj featured in a new Gap campaign. She wrote a heartfelt message in the caption stating that when she was young, seeing representations of women like Lara Raj or herself was merely a dream. However, now, representations of women like them are becoming more visible in mainstream media and demonstrating that representation matters.
“For me, it was a powerful reminder that our kids get to grow up with the kind of representation 7 yr old me could only dream of. That little girl who always wondered why a face like hers was never in magazines gets to raise a daughter who takes it for granted,” as written by Megha Rao in the caption.
Lara also left a comment under her post, expressing her gratitude for the support and stating that she will continue her mission to ensure that brown girls and the entire South Asian community feel uplifted and confident.
“Its my #1 MISSION to make sure brown girls growing up and the entire south asian community feels uplifted and powerful and confident. I never want the babies growing up to have to experience feeling under represented or not seen the way i and so many others did,” as stated in her comment.
More than a mere advertisement, it is a trend and representation in mainstream media.
Reporter: Syafina Ristia Putri
Editor: Ammara Azwadiena Alfiantie