Screenshot of APEC 2025 Teaser (Source: YouTube APEC 2025 Korea)
Warta Kema – Jang Wonyoung, also known as the 4th Gen It Girl of K-Pop, continues to capture global attention. She appeared in the Asia-Pacific Economic Cooperation (APEC) Leaders’ Week 2025 teaser video, entitled “The World Comes to Korea”.
She instantly became a trending topic, highlighting not only her visual appeal but also her growing role as a cultural ambassador. Wearing a beautifully modernized hanbok, Wonyoung exuded elegance and power, representing Korea’s traditional beauty in a fresh and youthful way. “She has that type of influence that no one can fake it,” said @wonyuoz on X. Her appearance in the teaser quickly gained much praise due to the cultural pride and sophistication she brought to the global stage. “She really is the princess and pride of Korea,” said @yoitlov on X quote.
Her presence in the APEC teaser is more than just a celebrity cameo; it marks a significant moment where pop culture intersects with global diplomacy. APEC is an organization that promotes economic cooperation and free trade among countries in the Asia-Pacific region. It aims to support growth, investment, and stronger connections between member economies. APEC 2025 itself will be held at Gyeongju, South Korea, under the theme “Building a Sustainable Tomorrow”. It will focus on addressing shared challenges, embracing digital innovation, and prioritizing inclusive growth through three key priorities: Connect, Innovate, and Prosper.
Screenshot of APEC 2025 Teaser (Source: YouTube APEC 2025 Korea)
Featuring a K-pop icon like Wonyoung in its promotional campaign, highlights Korea’s vision of blending culture, innovation, and diplomacy to shape a sustainable future.
Wonyoung’s involvement represents the increasing influence of K-pop idols beyond entertainment; they begin to take part in soft power diplomacy and nation branding. They are now considered the faces of South Korea as the nation embraces a new approach to creating relations and taking on the global stage.
Soft power diplomacy refers to promoting a country’s image and values through culture, rather than political or military force, while nation branding means shaping how other countries perceive a nation by highlighting its strengths, such as creativity or innovation. Wonyoung’s appearance in the APEC promotional video reflects these ideas because she represents Korea’s modern and global image. By featuring a popular K-pop idol, the video helps spread a positive impression of Korea and strengthens its cultural influence internationally.
With her visuals, stage presence, and ever-growing fanbase, Jang Wonyoung has become one of the most influential young stars in Asia. From music and fashion to brand endorsements and now international events, she has proven her versatility and star power. Through her, we see how K-pop continues to shape not just trends, but also global perceptions of Korean culture.
Reporter: Desra Al Alifa, Syafina Ristia Putri
Editor: Andrea Hillary Gusandi, Ammara Azwadiena Alfiantie